Pinterest for Business

Having a successful eCommerce solution isn’t just about having a great eCommerce website; although it’s essential, there are many other tools and techniques you should be employing to make the most out of your online presence. Take Pinterest, for instance.

Pinterest is a photo sharing ‘virtual scrap board’ that has grown to become the world’s third most popular social media website – behind Facebook and Twitter. Although originally it was a cult social media site for hipsters and mums, Pinterest has now evolved into a must-have marketing tool for businesses, with over 200,000 active UK users and 12m active US users.

Its grid design makes it easy to navigate, which is especially useful on tablets and smartphones, while its ‘infinite scrolling’ feature keeps users engaged, ensuring they never reach a cut-off point. In short, the super-duper clever developers at Pinterest have done a lot of the hard work for you; all you need to do is ensure your brand harnesses the power of this up and coming social media site.

Why is it so important for my business?

Social media is a relatively low cost way of marketing, and yet it is hugely important and is proven to generate sales. In particular, Pinterest is a fantastic tool for businesses with products to sell and market.

  • According to a Bizrate report, 69% of online consumers who are Pinterest users found an item on the site that they have either purchased, or wanted to purchase – compared with only 40% on Facebook.
  • 43% of Pinterest’s members agree they use it to “associate with retailers or brands” – compared to 24% of Facebook users.
  • Jewellery retailer Boticca found that Pinterest referred the greatest number of sales out of all the social media sites. It found that 86% of the visitors drawn from Pinterest were new (compared to 57% from Facebook) and it also found that Pinterest users on average spend more than Facebook users ($180 vs $85).
  • 28.1% of US Pinterest users have an annual household income of at least $100,000, while 29% of UK users are in the highest income bracket.

Simply put, Pinterest is a great platform to showcase your products, and get your customers to spread the word for you. Take a look at the table below to see exactly why people use Pinterest and Facebook, and you might just be convinced!

How should I begin?

Firstly, create a Pinterest profile for your business. It’s easy to use and you’ll quickly get the hang of it. Create numerous ‘boards’ with different themes; for instance different product ranges, or designs that inspire you or your brand. Upload beautifully shot photos of your products which tell a story and attract users. The more people like your images, the more they ‘repin’ them and the more exposure your brand gets. Simple.

Secondly make sure you add a price banner to your images. A pin with a price banner receives on average 36% more likes than one that doesn’t. Easily added by just including the price (with a pound or dollar sign) in the product description, this is a simple trick not to be missed.

Thirdly make sure you incorporate a ‘Pin It’ button to product images on your website. Jewellery retailer Boticca found that the amount of sales they received increased after doing so. Also make sure that you include keywords in your image description which people are likely to search for, but which aren’t too generic, to increase your chances of being found through search.

To add that extra ‘je ne sais quoi’ to your Pinterest board, get users actively engaged in projects related to your brand; do this by creating a board for the most interesting consumer photos of your product in action, for instance.

These are just initial basic ideas to set you on the right path; once you get used to Pinterest and grow your presence, new and innovative ways to reach consumers will no doubt come to you.

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Make sure you don’t get left behind and be sure to harness all the social media channels you can to get your business noticed.

Worried you don’t have the time for social media management? Fear not, here at Visor Media we realise the importance of eMarketing, and we understand how to harness social media for your brand. Why don’t you contact us for more information on the packages we offer.

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